Application and Program Website Privacy Policy
Introduction
Guided Pathways, LLC, a Delaware limited liability company (the "Company", "we", "us", or "our"), respects your privacy. This policy explains how we collect, use, disclose, and protect information when you download, create an account for, access, or use The Good Word mobile application (the "Application") or the Pay What You Can program (formerly the Grace Program) pages and checkout we operate at getthegoodword.com (the "Program Website"). Together, the Application and Program Website are the "Services".
This policy applies to information collected through the Services and in communications sent through or in connection with the Services. It does not apply to information collected by third-party websites or services that we do not operate, even if the Services link to them.
By creating an account or using the Services, you agree to this privacy policy. If you do not agree, do not use the Services.
Children Under the Age of 13
The Application is not intended for children under 13 years of age. No one under age 13 may create an account or provide personal information in the Application. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without legally valid consent, we will delete that information. If you believe we might have information from or about a child under 13, please contact us at privacy@getthegoodword.com.
Information We Collect
We collect information you provide directly, information created by your use of the Application, and limited technical information needed to operate, secure, and improve the Application.
Account and Profile Information
Sign in with Apple account information, such as your Apple-provided identifier and, when Apple provides it, your name and email address.
Sign in with Google account information, such as your Google-provided identifier and your name and email address.
Your first name, last name, birthday or age-eligibility information, profile name, profile photo or avatar if you choose to add one, language, timezone, and account settings.
Subscription and entitlement status, such as product identifier, renewal state, expiration date, trial state, and purchase environment. We do not receive or store your full payment card number.
Application Content and Personalization Information
Onboarding answers and preferences, such as life stage, faith journey, goals, devotional preferences, and content interests.
Bible reading activity, saved verses, highlights, notes, pathway progress, reading history, prayer requests, journal entries, devotional reflections, conversation prompts, and other text you choose to provide.
Friend or Walk Together information that you choose to make visible to another user, such as your display name, profile photo, shared progress, or invitation activity.
Feedback and support information you submit, which may include screenshots, device logs, or other diagnostic details depending on what you choose to send.
Device, Usage, and Diagnostic Information
Device and app information, such as device model, operating system, app version, build number, browser or WebView information, IP address, and general network information.
Product usage events, such as screens viewed, feature interactions, onboarding completion, pathway progress, subscription screen interactions, and error states.
Crash reports, performance diagnostics, server logs, and security logs.
Push notification tokens if you enable notifications. Notifications are optional and can be turned off in your device settings or in the Application where available.
Program Website and Checkout Information
The email address you provide for a receipt, secure purchase recovery, and billing support; checkout intention; country and currency; selected program amount or sponsorship quantity; and bounded purchase and entitlement status.
If you allow Program Website analytics, a random identifier generated for the browser session and linked to the relevant checkout record, plus bounded funnel events such as landing, checkout, verified completion, claim, and app-open steps. We do not include your email address, payment-card details, claim link or token, checkout-session secret, full URL, or text you enter in these analytics events.
Stripe processes payment-card and billing details for Program Website checkout. We do not receive or store your full payment-card number.
Android Daily Focus Information
The following describes on-device processing that does not involve transmitting this information to us. If you choose to enable Daily Focus on Android, the Application uses Android's Usage Access permission to determine whether an app you selected is currently in the foreground. The Application compares the current app with your selected-app list on your device and may use Android's Display over other apps permission to show the Daily Focus blocking screen until you complete your selected practice.
Your selected-app list and foreground-app observations remain on your device. We do not receive them, send them to analytics or lifecycle-messaging providers, use them for advertising, or read content from the other apps. Daily Focus uses a visible foreground-service notification while enforcement is active and may restore an already-enabled routine after your device restarts. You can pause or turn off Daily Focus in the Application and revoke Usage Access or Display over other apps at any time in Android Settings.
Information We Do Not Collect or Use
We do not serve ads in the Application, and we do not build advertising audiences or profiles about you.
We do not use IDFA. On iOS the Application does not ask for permission to track and does not use your device advertising identifier.
We do not track you across third-party apps or websites for advertising. Measuring which advertising network an install came from is described in Advertising Measurement and Attribution below, and does not involve following your activity in other apps.
We do not sell your personal information.
We do not collect precise real-time location from your device.
We do not collect your contacts or address book.
We do not collect or receive your Android Daily Focus selected-app list or foreground-app observations; those are processed on your device.
We do not collect your phone number unless you voluntarily include it in a support message.
We do not access your photo library except when you choose a photo or image for a feature such as a profile image or support submission.
Creator Content and User-Visible Content
Creator pathways, creator profiles, creator portraits, and creator reflections are not open user-generated content. All creator content is curated, contracted, and reviewed editorial content produced with approved creator partners before publication. End users cannot publish creator pathways, creator profiles, creator images, or creator reflections into the Application.
The Application may include limited user-visible surfaces, such as profile names/photos, friend or Walk Together activity, invitations, and shared progress. Users can report or block other visible users where those social features are available. AI responses and support interactions can also be reported to us for review.
How We Use Your Information
We use the information we collect to:
Create, authenticate, maintain, and secure your account.
Provide Bible reading, pathways, prayer, reflection, notes, highlights, saved verses, AI-assisted scripture reflection, voice or audio features, and related Application functionality.
Personalize devotional content, recommendations, reminders, and the Application experience.
Process subscriptions, restore purchases, manage entitlements, and provide purchase support.
Deliver optional push notifications and lifecycle messages, such as reminders or account-related notices.
Provide customer support, investigate bugs, respond to feedback, and troubleshoot issues.
Monitor safety, prevent abuse, enforce our terms, protect users, and secure the Application.
Understand aggregate product usage and improve the Application.
Comply with legal obligations and enforce our rights.
We do not use sensitive faith, prayer, journal, reflection, or personalization data for third-party advertising.
Advertising Measurement and Attribution
We advertise the Application to help people find it. To understand which advertising campaigns actually lead to installs and subscriptions, and to avoid wasting money on advertising that does not work, we use a mobile measurement provider called Tenjin.
What we want to know is limited: which advertising network an install came from, for example Apple Search Ads or TikTok. We do not build a profile of you and we do not follow you into other companies' apps or websites.
On Apple devices we do not track you. The Application does not include the native Tenjin SDK, does not show Apple's App Tracking Transparency prompt, and does not use your device advertising identifier (IDFA). Instead, Apple's SKAdNetwork sends privacy-preserving campaign postbacks directly to a Tenjin endpoint. These postbacks do not contain user- or device-specific data and do not let us or Tenjin identify you or see your activity in other companies' apps.
On Android, which has no equivalent prompt, this measurement uses the Google Advertising ID. You can reset that identifier or opt out of ad personalization at any time in Android Settings under Privacy, then Ads.
On Android only, for this purpose we may collect and share with Tenjin an installation identifier generated for the Application, the advertising campaign or link you arrived from, your device and operating-system type, whether you installed, started a trial, or subscribed, and the Google Advertising ID.
We use this information only to measure the performance of our own advertising. We do not use it to serve you targeted ads, to build advertising audiences or profiles, or to track what you do in other companies' apps or websites. We do not use sensitive faith, prayer, journal, reflection, or personalization data for advertising measurement, and we do not send that data to Tenjin.
On Android, our subscription provider RevenueCat also sends subscription events, such as a trial start or a renewal, to Tenjin so we can measure whether an advertising campaign led to a subscription. These events may be accompanied by the Google Advertising ID described above.
Service Providers and Third-Party Processors
We share limited information with service providers that process it on our behalf under contract, solely to operate, secure, support, and improve the Application. Except for the advertising measurement described above, these providers are not permitted to use your information to track you across other companies' apps or websites for advertising.
Supabase - authentication, database, storage, and backend infrastructure.
Apple - Sign in with Apple, App Store subscriptions, in-app purchases, purchase restoration, and Apple token revocation for account deletion.
Google - Sign in with Google authentication.
RevenueCat - subscription entitlement and purchase-state management.
Tenjin - install attribution and advertising measurement, as described in Advertising Measurement and Attribution above. For the Apple version of the Application, Apple may send Tenjin privacy-preserving SKAdNetwork campaign postbacks directly, with no user- or device-specific data. The Application does not include the native Tenjin SDK or provide RevenueCat with a Tenjin installation ID on iOS. On Android, Tenjin receives an application installation identifier, campaign and subscription-event information, and the Google Advertising ID. It never receives the IDFA.
Amplitude - anonymous pre-auth onboarding/sign-in funnel mechanics (ordinal step progress and generic auth outcomes, with no user ID or answer values), privacy-limited Program Website funnel analytics when you allow them, and identified first-party product analytics after account sign-in and consent.
Stripe - Program Website payment, billing, tax, receipt, refund, and subscription processing.
Sentry - crash, error, and performance diagnostics.
Gleap - in-app support, feedback, screenshots, and bug-report diagnostics when you submit support or feedback.
Customer.io - optional lifecycle messaging and push notification delivery.
OpenRouter, Google, Anthropic, Meta, Mistral, Qwen, Groq, xAI, and Cartesia - AI, safety-classification, and voice/audio processing for Application features that use AI. These providers may process the prompts, conversation context, scripture references, selected preferences, or audio/text needed to generate the requested feature response. Cartesia receives generated AI reply text for realtime text-to-speech, not your microphone audio.
Crossway and API.Bible - licensed scripture text. When you request a licensed translation that is served by one of these providers, we may send the passage reference and selected translation needed to retrieve that scripture text.
Disclosure of Your Information
We may disclose personal information:
To contractors, service providers, and processors we use to operate the Application, as described above.
To other users only when you choose to use a user-visible feature, such as friend, invitation, or shared progress functionality.
To comply with a court order, law, legal process, or government or regulatory request.
To enforce our terms, protect the rights, property, or safety of the Company, our users, or others, investigate abuse, or prevent fraud or security incidents.
To a buyer or other successor in connection with a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of the Company's assets.
For any other purpose disclosed to you when you provide the information or with your consent.
We may disclose aggregated or de-identified information that does not identify any individual without restriction.
Your Choices
Program Website analytics. You can allow or decline Program Website analytics without losing access to program checkout. If you decline, we do not create the program analytics journey identifier or send program funnel events from that browser. You can change or withdraw your choice through the "Analytics choices" control on Program Website pages.
Advertising measurement. On Apple devices there is nothing to decline: the Application does not ask to track you and does not use your advertising identifier. On Android, you can reset your advertising identifier or opt out of ad personalization in Android Settings under Privacy, then Ads. Neither choice limits any Application feature.
Notifications. You can enable or disable push notifications through your device settings and, where available, Application settings.
Android Daily Focus. You can pause or turn off Daily Focus in the Application. You can separately revoke Usage Access and Display over other apps in Android Settings.
Account information. You can review or update certain account and profile information in the Application.
Account deletion. You can delete your account in the Application from the Profile tab menu. Account deletion permanently removes your app profile, journal/reflection data, highlights, prayer requests, conversation history, personalization memories, reading history, avatar, and authentication identity, subject to limited records we may retain where legally required or needed for security, fraud prevention, dispute resolution, or accounting.
Support and marketing messages. You may opt out of non-transactional email or push messaging by following the unsubscribe or settings instructions in the message, where available, or by contacting privacy@getthegoodword.com.
Accessing and Correcting Your Personal Information
You may send us an email at privacy@getthegoodword.com to request access to, correction of, or deletion of personal information that you have provided to us. We may not accommodate a request if we believe the change would violate law, make the information incorrect, compromise security, or interfere with legitimate records we are required or permitted to keep.
Your State Privacy Rights
State consumer privacy laws may provide residents with additional rights regarding personal information, which may include rights to confirm processing, access, correct, delete, obtain a copy of, or opt out of certain processing of personal information. The exact scope of these rights varies by state.
To exercise privacy rights, email privacy@getthegoodword.com with the subject "Privacy Rights Request" or write to Guided Pathways, LLC, 2261 Market Street STE 83181, San Francisco, CA 94114.
We do not sell personal information. We do not use personal information for cross-context behavioral advertising or targeted advertising as those terms are commonly used in state privacy laws.
Data Retention
We retain personal information for as long as needed to provide the Application, maintain your account, comply with legal obligations, resolve disputes, enforce agreements, prevent abuse, and operate our business. If you delete your account, we delete or de-identify account-linked Application data as described above, subject to limited retention for legal, security, fraud-prevention, accounting, backup, or dispute-resolution purposes.
Data Security
We use administrative, technical, and organizational measures designed to protect personal information from accidental loss and unauthorized access, use, alteration, and disclosure. No internet or mobile transmission is completely secure, and we cannot guarantee the security of information transmitted to or through the Application.
Changes to Our Privacy Policy
We may update this privacy policy from time to time. The date the policy was last revised is identified at the top of this page. If we make material changes, we may notify you through the Application, by email, or by another legally appropriate method.
Contact Information
To ask questions or comment about this privacy policy and our privacy practices, contact us at:
privacy@getthegoodword.com / Guided Pathways, LLC, 2261 Market Street STE 83181, San Francisco, CA 94114